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About

We’re Visionaries. Strategists. Designers. Communicators. Artists. And sometimes, Magicians.


And at the center of it all is our founder, engine and inspiration, Steven Sicular. It shows in the decades he’s spent creating standout solutions for some of the biggest brands in the world. HARLEY-DAVIDSON. BROOKS BROTHERS. BARNEYS NEW YORK. CHAMPION. GAP. ABERCROMBIE & FITCH.  But what opened those doors was something much rarer. Strategic instinct. A spark of brilliance. “The eye,” for beauty and what’s below the surface. For the truth of a brand.

Though singular, they’re traits meant to be shared. SCA is your guide (and some would say guru) in the creative journey, but we’re also your partner, by your side in risk and reward. SCA doesn’t fit in any box (or really, on any page), but here’s a sense of what makes us different.

“He has the rare gift to be able to distill the ethos of a brand, considering the balance of preservation and renewal.”

Melvina Kleverova Zillox, Design Director at Harley-Davidson

“The great thing about Steven is that he always answers the questions we should have asked.”

Karl Haller, Senior VP of Strategy at Brooks Brothers

“Steven was an absolute joy to work with. Not only did he bring exceptional creative to the table, but he made the process fun.”

Bev Sylvester, VP of Strategy for Delta Galil apparel

“Steven is the type of creative director that is not satisfied settling for the easy answer—a consummate, detail-driven professional.”

Greg Turpan, Owner of Turpan

I will always be grateful for Steven’s kind mentorship. With his encyclopedic knowledge and razor-sharp focus, he is one of the most driven, creative people I know.

Anne Kim, Director of Business Operations at IDEO

Steven takes a thought and explores every potential dimension. A nurturing, collaborative creative process that begins with the kernel of an idea and results in the most extraordinary and luscious fruit—an exceptional, intelligent brand communication.

Michael Flutie, Founder & Executive Producer at Madwood Studios

Steven is a treasure to work with! His insight, intellect and wit combine beautifully to produce strategic, creative, impactful communications. I recommend him highly.

Liz Mandracchia, VP of Marketing at NexCen Brands

Well-versed in fashion, positioning, marketing, and both current and historical trends, Steven also has an amazing ability to see a project in 3D—considering all possible meanings, relationships, and goals.

Michael Green, Photo Producer & Researcher

“Steven was an ‘influencer’ before ‘influencers’ ever existed. He is a creative high tide, lifting everybody, and everything, up.”

Danny Gee, VP of Design at Greg Norman Golf

“At this point I have learned to trust Steven’s work implicitly before he does it. He invites and embraces feedback, evolving and polishing throughout the process.”

C. Patrick Smith, EVP General Merchandise for Harley-Davidson
& Board Member at The Milwaukee Repertory Theatre

Curriculum Vitae

Sicular Creative Agency (SCA)

Founder & CEO

Graj + Gustavsen

Managing Partner – Creative

Key initiatives included brand launches for Harley-Davidson’s Black Label, Brooks Brothers’ Red Fleece, and Jones Jeanwear’s KIND OF; and campaigns including Cross pens’ “Make Your Mark” and Supima’s “Chosen.”

Caban

Vice President

Led a chain of eight lifestyle stores with $25 million in annual sales, managing merchandising, product direction, planning, visual presentation and marketing.

Graj + Gustavsen

Executive Vice President

Project leader on full range of client services, as well as lead on client relationships, including: Levi’s, OshKosh, Stride Rite, Carter’s, Canon, Sierra Club and Jantzen.

GAP

Vice President – Design 
Gap Men’s 
Gap Kids Boys 
Gap Brand Graphics

Spearheaded design and development of all product types for Gap Men’s and Gap Kids’ Boys’, as well as design of Gap brand graphics and development of customer vision for Gap Men’s.

Abercrombie & Fitch

Senior Designer 
Men’s Athletic
abercrombie boys

Guided design and development of boys’ apparel and accessories, men’s knits and men’s athletic, including outerwear; also involved in the launch, product vision and design for Abercrombie Kids.

Champion

Vice President – Design

Responsible for the company’s creative vision, and product design and development for all divisions: Champion, NBA, NFL, bookstore and licensed products. Also designed the uniforms and apparel for the 1996 US Summer Olympics team.

Graj + Gustavsen

Design Director

Dedicated to product design and development for Array, a retailer with 15 proprietary brands across the men’s, women’s and accessories categories. 

Barney's New York

Designer & Buyer

Curated and developed men’s assortment for Barney’s America, including couture, collections and denim; evolved men’s contemporary sportswear selection from market brands to Barney’s own.

Hemisphere (a division of Gap)

Design Manager – Men’s

Managed product design and assisted in developing brand positioning.

Scottland Yard

Director of Sales & Design Manager

Part of a four-member team that created and launched the company, and responsible for placing the collection in all major department and specialty stores.