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We’re Visionaries. Strategists. Designers. Communicators. Artists. Sometimes, Magicians!

And at the center of it all is our founder, engine and inspiration, Steven Sicular. It shows in the decades he’s spent creating standout solutions for some of the biggest brands in the world. HARLEY-DAVIDSON. BROOKS BROTHERS. BARNEYS NEW YORK. CHAMPION. GAP. ABERCROMBIE & FITCH. But what opened those doors was something much rarer. Strategic instinct. A spark of brilliance. “The eye,” for beauty and what’s below the surface. For the truth of a brand.

Though singular, they’re traits meant to be shared. SCA is your guide (and some would say guru) in the creative journey, but we’re also your partner, by your side in risk and reward. SCA doesn’t fit in any box (or really, on any page), but here’s a sense of what makes us different.

“He has the rare gift to be able to distill the ethos of a brand, considering the balance of preservation and renewal.”

Melvina Kleverova Zillox
Design Director at Harley-Davidson

 

 

“The great thing about Steven is that he always
answers the questions we 
should have asked.”


Karl Haller
Senior VP of Strategy at Brooks Brothers

 

 

“Steven was an absolute joy to work with. Not only did he bring exceptional creative to the table, but he made the process fun.”

Bev Sylvester
VP of Strategy for Delta Galil Apparel

 

“Steven is the type of creative director that is not satisfied settling for the easy answer—a detail-driven professional.”

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Greg Turpan
Owner of Turpan
 

I will always be grateful for Steven’s kind mentorship. With his encyclopedic knowledge and razor-sharp focus, he is one of the most driven, creative people I know.

Anne Kim
Director of Business Operations at IDEO

Steven takes a thought and explores every potential dimension. A collaborative creative process that begins with the kernel of an idea and results in the most extraordinary and luscious fruit — an exceptional brand communication.
 

Michael Flutie
Founder & Executive Producer at Madwood Studios

Steven is a treasure to work with! His insight, intellect and wit combine beautifully to produce strategic, creative, impactful communications. I recommend him highly.

 

Liz Mandracchia
VP of Marketing at NexCen Brands

 

Well-versed in fashion, positioning, marketing, and both current and historical trends, Steven also has an amazing ability to see a project in 3D—considering all possible meanings, relationships, and goals.


Michael Green
Photo Producer & Researcher

“Steven was an ‘influencer’ before ‘influencers’ ever existed. He is a creative high tide, lifting everybody, and everything, up.”/

Danny Gee
VP of Design at Greg Norman Golf

“At this point I have learned to trust Steven’s work implicitly before he does it. He invites and embraces feedback, evolving and polishing throughout the process.”

C. Patrick Smith
EVP OF GM for Harley-Davidson

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Curriculum Vitae

2016 – Present

Sicular Creative Agency (SCA)

Founder & CEO

2007-2016

Graj + Gustavsen

Managing Partner – Creative

Key initiatives included brand launches for Harley-Davidson’s Black Label, Brooks Brothers’ Red Fleece, and Jones Jeanwear Group, KIND OF, and campaigns including the Cross Pens’ “Make Your Mark” and Supima’s “Chosen.”

2004 – 2006

Caban

Vice President

Led a chain of eight lifestyle stores with $25 million in annual sales, managing merchandising, product direction, planning, visual presentation and marketing.

2001-2004

Graj + Gustavsen

Executive Vice President

Project leader on full range of client services, as well as lead on client relationships, including: Levi’s, OshKosh, Stride Rite, Carter’s, Canon, Sierra Club and Jantzen.

1998-2000

Abercrombie & Fitch

Senior Designer

Guided design and development of boys’ apparel and accessories, men’s knits and men’s athletic, including outerwear; also involved in the launch, product vision and design for Abercrombie Kids.

1994-1997

Champion

Vice President – Design

Responsible for the company’s creative vision, and product design and development for all divisions: Champion, NBA, NFL, bookstore and licensed products. Also designed the uniforms and apparel for the 1996 US Summer Olympics team.

1992-1994

Graj + Gustavsen

Design Director

Dedicated to product design and development for Array, a retailer with 15 proprietary brands across the men’s, women’s and accessories categories.

1990-1992

Barney’s New York

Designer & Buyer

Curated and developed men’s assortment for Barney’s America, including couture, collections and denim; evolved men’s contemporary sportswear selection from market brands to Barney’s own.

1988-1990

Hemisphere (GAP Division)

Design Manager – Men’s 

Managed product design and assisted in developing brand positioning.

1986-1988

Scottland Yard

Director of Sales & Design Manager

Part of a four-member team that created and launched the company, and responsible for placing the collection in all major department and specialty stores.