We’re Visionaries. Strategists. Designers. Communicators. Artists. Sometimes, Magicians!
And at the center of it all is our founder, engine and inspiration, Steven Sicular. It shows in the decades he’s spent creating standout solutions for some of the biggest brands in the world. HARLEY-DAVIDSON. BROOKS BROTHERS. BARNEYS NEW YORK. CHAMPION. GAP. ABERCROMBIE & FITCH. But what opened those doors was something much rarer. Strategic instinct. A spark of brilliance. “The eye,” for beauty and what’s below the surface. For the truth of a brand.
Though singular, they’re traits meant to be shared. SCA is your guide (and some would say guru) in the creative journey, but we’re also your partner, by your side in risk and reward. SCA doesn’t fit in any box (or really, on any page), but here’s a sense of what makes us different.
“He has the rare gift to be able to distill the ethos of a brand, considering the balance of preservation and renewal.”
Melvina Kleverova Zillox
Design Director at Harley-Davidson
“The great thing about Steven is that he always
answers the questions we should have asked.”
Senior VP of Strategy at Brooks Brothers
VP of Strategy for Delta Galil Apparel
“Steven is the type of creative director that is not satisfied settling for the easy answer—a detail-driven professional.”
Owner of Turpan
I will always be grateful for Steven’s kind mentorship. With his encyclopedic knowledge and razor-sharp focus, he is one of the most driven, creative people I know.
Director of Business Operations at IDEO
Steven takes a thought and explores every potential dimension. A collaborative creative process that begins with the kernel of an idea and results in the most extraordinary and luscious fruit — an exceptional brand communication.
Founder & Executive Producer at Madwood Studios
Steven is a treasure to work with! His insight, intellect and wit combine beautifully to produce strategic, creative, impactful communications. I recommend him highly.
VP of Marketing at NexCen Brands
Well-versed in fashion, positioning, marketing, and both current and historical trends, Steven also has an amazing ability to see a project in 3D—considering all possible meanings, relationships, and goals.
Photo Producer & Researcher
“Steven was an ‘influencer’ before ‘influencers’ ever existed. He is a creative high tide, lifting everybody, and everything, up.”/
VP of Design at Greg Norman Golf
“At this point I have learned to trust Steven’s work implicitly before he does it. He invites and embraces feedback, evolving and polishing throughout the process.”
C. Patrick Smith
EVP OF GM for Harley-Davidson
2016 – Present
Sicular Creative Agency (SCA)
Founder & CEO
Graj + Gustavsen
Managing Partner – Creative
Key initiatives included brand launches for Harley-Davidson’s Black Label, Brooks Brothers’ Red Fleece, and Jones Jeanwear Group, KIND OF, and campaigns including the Cross Pens’ “Make Your Mark” and Supima’s “Chosen.”
Led a chain of eight lifestyle stores with $25 million in annual sales, managing merchandising, product direction, planning, visual presentation and marketing.
Graj + Gustavsen
Executive Vice President
Project leader on full range of client services, as well as lead on client relationships, including: Levi’s, OshKosh, Stride Rite, Carter’s, Canon, Sierra Club and Jantzen.
Abercrombie & Fitch
Guided design and development of boys’ apparel and accessories, men’s knits and men’s athletic, including outerwear; also involved in the launch, product vision and design for Abercrombie Kids.
Vice President – Design
Responsible for the company’s creative vision, and product design and development for all divisions: Champion, NBA, NFL, bookstore and licensed products. Also designed the uniforms and apparel for the 1996 US Summer Olympics team.
Graj + Gustavsen
Dedicated to product design and development for Array, a retailer with 15 proprietary brands across the men’s, women’s and accessories categories.
Barney’s New York
Designer & Buyer
Curated and developed men’s assortment for Barney’s America, including couture, collections and denim; evolved men’s contemporary sportswear selection from market brands to Barney’s own.
Hemisphere (GAP Division)
Design Manager – Men’s
Managed product design and assisted in developing brand positioning.
Director of Sales & Design Manager
Part of a four-member team that created and launched the company, and responsible for placing the collection in all major department and specialty stores.