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POV: You’ve put your everything into a campaign and it’s finally shoot day! 📸 😀🎉
It’s such a great feeling to see what you’ve been working on for weeks come to life✨
SWIPE ⬅️⬅️⬅️
Your brand identity is the connective tissue between the visual and verbal communication from your brand.
To see more projects grounded in intensive research, sketching, and storytelling, check out more on our site SCAagency.com!
#letsgetcreative #brand #creativeagency #creativeagencyusa #newyork #creativepartner #webringideastolife #sca#sicularcreativeagency #identity #identitydesign #brand #logo #materials #
At its core, a brand platform gives you guidance on the truth of your brand and how to nurture it. It is the touchstone on how to go forward, laying out the values and ideals—serving as a guide and guru. We loved creating this young, exciting, and fun brand, Vaire. Vaire gives you the tools you need to become the best version of yourself on your wig wearing journey. Vaire is a welcoming community that believes wig wearing is for anyone & everyone!
This creation of this app truly elevated the Vaire brand. This is a prime example of “figuring it out before you do it.” With this client we had a powerhouse process, which reflected in the work.
Starting with a workshop (extensive research), to building the brand platform, to the app design and photoshoot. But most importantly, we figured it out BEFORE we did it.
We pride ourselves in the research and thinking process of every project because that is what makes our work timeless and purposeful.
#brandbuilding #purpose #meaning #spirit #brandspirit #workshop #brandplatform #brandcreation #creative #creativeservices #createwithaplan #strategy #creativestrategy
Get real with your skin. @relumins_official
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Science + Nature + Art = MESO
The vision & approach to MESO was guided by the equation above. These three things were elemental to creating MESO.
While not always equal parts, they are always kept in mind while creating the brand.
A sneak peak at some detail shots for the MESO launch 📸💛💚 💜 💙
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Real skin - like yours, with its own individual characteristics
Real ingredients - sourced humanely in nature, as it should be
Real results - from targeted clinical serums
Creative Director @steven.sicular
Art Director @_caitscadesign
Shot by @markandrewphoto
Styled by @sets_by_sara
Meet Meso. A new way to treat life-long skin challenges.
When you have a healthy relationship with your skin, it shows. Yet like any good relationship, it takes commitment. It takes a skin and body care regimen you can trust, see results from, and stick to. That’s all.
And that’s MESO. A solution that works for your skin. That you can feel good about. That cuts through the hype and keeps it real.
Real skin. Real ingredients. Real results.
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We had SO much fun shooting this new product for @relumins_official 💙
A lot of time and teamwork go into planning and pulling off a winning photoshoot.✨
In fact, one of the key components is a strong team that can work together seamlessly 💪🏽
Thanks to our partners and clients!!!
#teamworkmakesthedreamwork #teambuilding #SCAfamily #creativeagency #photoshoot #onset
